Privacy Policy

Effective Date: April 16, 2026
Last Updated: October 13, 2026

1. Introduction

Time Before Tea is owned and operated by Mobconverge, LLC ("we," "us," or "our"), a Missouri limited liability company. We are committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share information across our mobile application and website.

2. Information We Collect

  • Voluntary Information: We collect your email address when you create an account, sign up for our marketing communications, or ask to be notified when a product is back in stock. If you contact us through in-app support, we collect the messages and images you send.
  • Automated Technical Data:
    • Telemetry & Analytics: We collect data on how you interact with our services (e.g., feature usage, session duration, pages viewed, links clicked, the referring page, and browser or device type).
    • Crash Diagnostics: If the app crashes, we collect technical logs including device model, OS version, and app state to improve stability.
    • Identifiers: We collect IP addresses and app-generated installation identifiers for diagnostic and analytical purposes. We do not collect mobile advertising identifiers (IDFA/AAID).

3. Third-Party Service Providers

We partner with the following providers to power our technical infrastructure:

  • New Relic: Application performance monitoring, crash reporting, and usage analytics for our app, website, and servers.
  • PostHog: Usage analytics for our website, such as pages viewed, links and buttons clicked, the referring page, and browser or device type. PostHog does not store cookies or other identifiers on your device, does not record your sessions, and does not link this data to your account.
  • Cloudflare: Content delivery, caching, and security for our app and website, and aggregated traffic analytics. Requests to our services pass through Cloudflare, which processes your IP address and request details.
  • Google Cloud: Storage of uploaded files and automated screening of images submitted through in-app support.
  • Google Maps: The map on our About page. When that page loads, your browser requests the map from Google, which receives your IP address and browser details and may set its own cookies, under Google's Privacy Policy.
  • Resend: Delivery of sign-in links and other emails.
  • Shopify: Product catalog, checkout, and order processing for our online store.

Note: Except for Google Maps, these providers process data on our behalf and are prohibited from using your data for their own independent purposes.

4. How We Use Your Data

  • Service Delivery: To manage your account and provide app functionality.
  • Stability & Improvement: To identify bugs and performance issues via New Relic, understand how our website is used via PostHog, and optimize the user experience.
  • Marketing: To send you updates and promotions. You may opt-out of marketing emails at any time by clicking the "Unsubscribe" link in the footer of our emails or through your in-app settings.

We do not use your data to track you across apps or websites owned by other companies, and we do not share it with data brokers or advertising networks.

5. Cookies

Our website uses only the cookies needed to run it, such as keeping you signed in and remembering your cart. We use New Relic and PostHog to measure website performance and usage without placing analytics cookies or other identifiers on your device. Cloudflare may set strictly necessary security cookies to protect our services from automated abuse. The Google Maps map on our About page may set Google's own cookies; it is the only third-party content on our website that can do so.

6. Your Data Rights & Deletion

We provide the same high standard of data control to all users, regardless of location:

  • Automated Deletion: You can delete your account and all associated personal data directly within the App settings. This process is automated and will result in the permanent removal of your email and personal identifiers from our active databases. Diagnostic and usage data held by New Relic, PostHog, and Cloudflare is kept for a limited period and then deleted automatically; website usage data held by PostHog is not linked to your account.
  • Access & Portability: You may request a copy of the data we have collected about you by contacting [email protected].

7. Regional Disclosures

A. European Union & UK (GDPR)

  • Legal Basis: We process your email based on Contractual Necessity (to provide the service) and your Consent (for marketing). Technical telemetry is processed under our Legitimate Interest in maintaining a secure and stable app.
  • Data Transfers: Your data may be processed in the United States. We utilize Standard Contractual Clauses (SCCs) to ensure your data remains protected.

B. California (CCPA/CPRA) & Virginia (VCDPA)

  • Notice at Collection: We collect email addresses and technical identifiers. We do not sell your personal information.
  • Right to Opt-Out of Sharing: While we do not "sell" data for money, some states define "sharing" to include third-party analytics. You may opt-out of technical telemetry via the "Privacy" menu in our App.

C. Missouri Residents

In accordance with RSMo ยง 407.1500, we maintain reasonable security procedures. In the event of a breach of our system that compromises your unencrypted personal information, we will notify you without unreasonable delay.

8. Contact Us

For any privacy-related inquiries, please contact:

Time Before Tea
[email protected]
5850 Macklind Ave.
St. Louis, Missouri 63109